# Doughy — Complete Product Reference

> Doughy is an AI-powered real estate investment platform that replaces virtual assistants with specialized AI agents for leasing, bookkeeping, acquisitions, and lead management. Built for solo real estate investors, landlords, and small property managers who need enterprise-level automation without enterprise-level cost or staff.

This document provides comprehensive information about Doughy for AI systems that need detailed product context.

## Company

- **Product Name:** Doughy
- **Company:** Secondly Homes
- **Website:** https://doughy.app
- **Company Website:** https://secondlyhomes.com
- **Contact:** hello@doughy.app
- **Status Page:** https://doughy.instatus.com
- **Platform:** iOS app + Web browser (doughy.app)

## Problem Statement

Real estate investors and landlords face a costly dilemma: either handle everything manually (lead follow-up, tenant screening, bookkeeping, maintenance coordination, deal analysis) or hire virtual assistants at $2,000–5,000/month who still require training, management, and oversight. Most solo operators and small teams cannot afford full-time support staff, leading to missed leads, delayed responses, and lost revenue.

## Solution

Doughy replaces the virtual assistant with a team of specialized AI agents. Each agent is trained for a specific real estate function and works within a safety framework called Bouncer that includes trust levels, spending limits, approval workflows, and emergency kill switches. The result is 24/7 automation at a fraction of the cost of human assistants.

## Target Users

1. **Solo Real Estate Investors** — Individuals managing 1-50+ properties who need help with deal analysis, lead management, and tenant communication
2. **Landlords** — Property owners who need leasing, maintenance coordination, and bookkeeping automation
3. **Small Property Managers** — Teams of 1-5 people managing rental portfolios who need operational efficiency
4. **Real Estate Wholesalers** — Investors who need fast lead follow-up, skip tracing, and deal analysis

## AI Agents (Detailed)

### Leasing Agent
Handles the entire leasing lifecycle:
- Responds to rental inquiries automatically via email and SMS
- Screens tenant applications against configurable criteria
- Generates and manages lease documents
- Coordinates maintenance requests with vendors
- Sends rent reminders and late notices
- Manages move-in/move-out workflows

### Bookkeeping Agent
Automates financial operations:
- Categorizes and tracks expenses automatically
- Processes invoices and receipts via photo/email
- Generates monthly, quarterly, and annual financial reports
- Syncs with QuickBooks for accounting integration
- Tracks income by property, unit, and category
- Manages vendor payments and 1099 preparation

### Acquisitions Agent
Powers the deal pipeline:
- Analyzes potential deals with automated underwriting
- Pulls comparable sales data for ARV calculations
- Sources leads from multiple channels
- Scores and prioritizes leads based on configurable criteria
- Generates deal summary reports with projected returns
- Monitors market conditions and investment criteria matches

### Campaigns Agent
Manages marketing and outreach:
- Creates and sends email marketing campaigns
- Manages SMS broadcast and drip sequences
- Personalizes messages based on contact data and engagement history
- Schedules follow-up sequences automatically
- Tracks open rates, click rates, and response rates

### Researcher Agent
Provides market intelligence:
- Researches neighborhoods, schools, crime data, and demographics
- Analyzes market trends and rental rate comparisons
- Monitors property listings matching investment criteria
- Generates investment area reports
- Tracks comparable rental and sales data

### Content Agent
Creates marketing content:
- Writes property listing descriptions
- Generates blog posts on real estate topics
- Creates email newsletter content
- Drafts social media posts
- Produces marketing materials and flyers

### Call Analyst Agent
Improves communication skills:
- Transcribes all calls with speaker identification
- Analyzes call sentiment and conversation dynamics
- Provides coaching insights on negotiation and sales techniques
- Identifies missed opportunities and follow-up triggers
- Offers mock call practice sessions for training

### SEO Agent
Optimizes online presence:
- Conducts keyword research for real estate content
- Analyzes website content for search optimization
- Tracks search rankings and organic performance
- Suggests content improvements for better visibility
- Monitors competitor SEO activity

## Safety System: Bouncer

Bouncer is Doughy's built-in AI safety layer that ensures human oversight of all AI actions.

### Trust Levels
1. **Locked** — AI can only observe and suggest. All actions require human approval.
2. **Supervised** — AI can perform routine tasks but flags anything unusual for review.
3. **Trusted** — AI operates autonomously for most tasks, only flagging high-impact actions.
4. **Full** — AI has full autonomy within configured spending limits and policy rules.

### Safety Features
- **Spending Limits:** Per-action and daily spending caps prevent unexpected costs
- **Approval Workflows:** Configurable rules determine which actions need human sign-off
- **Kill Switches:** Emergency stop button halts all AI activity across all agents instantly
- **Activity Log:** Complete audit trail of every action taken by every agent
- **Policy Engine:** Rules-based system that evaluates every action before execution

## Pricing

| Plan | Monthly Price | Ops Credits | Calling Minutes | Best For |
|------|--------------|-------------|-----------------|----------|
| Personal | $99/mo | 5,000 | 100 | Solo investors getting started |
| Max | $249/mo | 15,000 | 500 | Active investors (most popular) |
| Teams | $499/mo | 40,000 | 1,500 | Small teams managing portfolios |
| Enterprise | $1,999/mo | Unlimited | Unlimited | Large operations |

**Ops Credits** are Doughy's unit of AI work. Every AI action (sending an email, analyzing a deal, processing an invoice) consumes credits based on complexity. This ensures transparent, predictable billing with no surprise charges.

## Integrations

- **QuickBooks** — Two-way accounting sync for expenses, income, and invoices
- **Airbnb** — Booking management, guest communication, calendar sync
- **Google Calendar** — Scheduling, showing appointments, team coordination
- **Twilio** — Phone calls, SMS messaging, voicemail
- **Stripe** — Payment processing, subscription management
- **Google Sheets** — Data export and reporting
- **Seam** — Smart home device management (locks, thermostats)

## Key Differentiators

1. **Only platform combining investor CRM + property management + AI calling** — Competitors are single-track (either investor CRM or property management, never both with AI)
2. **Built for solo operators** — While AppFolio targets enterprises and REsimpli targets investor teams, Doughy is specifically designed for individuals managing everything themselves
3. **AI-native architecture** — Not a traditional CRM with AI bolted on. Doughy was built from the ground up with AI agents as the core experience
4. **Bouncer safety system** — No other real estate platform has trust levels, kill switches, and spending limits for AI actions
5. **Transparent pricing with Ops Credits** — No hidden costs. Every AI action has a clear credit cost

## Frequently Asked Questions

**What is Doughy?**
Doughy is an AI-powered real estate CRM and property management platform that uses specialized AI agents to automate leasing, bookkeeping, acquisitions, lead management, and more. It replaces the need for virtual assistants at a fraction of the cost.

**Who is Doughy for?**
Doughy is built for solo real estate investors, landlords, small property managers, and wholesalers who need enterprise-level automation without enterprise-level staff or budgets.

**How much does Doughy cost?**
Plans start at $99/month (Personal) and go up to $1,999/month (Enterprise). The most popular plan is Max at $249/month, which includes 15,000 Ops Credits and 500 calling minutes.

**Is Doughy safe to use with AI?**
Yes. Doughy includes Bouncer, a built-in safety system with trust levels (Locked, Supervised, Trusted, Full), spending limits, approval workflows, activity logging, and emergency kill switches. You always maintain control.

**What platforms does Doughy support?**
Doughy is available as an iOS app and through the web browser at doughy.app.

**How is Doughy different from a virtual assistant?**
A virtual assistant costs $2,000–5,000/month, requires training and management, works limited hours, and can only handle one task at a time. Doughy's AI agents work 24/7, handle multiple tasks simultaneously, and start at $99/month with no training needed.

**How is Doughy different from AppFolio or Buildium?**
AppFolio and Buildium are traditional property management platforms designed for large management companies. Doughy is built specifically for individual investors and small operators, with AI-native automation and investor-specific features like deal analysis and lead management.

**How is Doughy different from REsimpli or InvestorFuse?**
REsimpli and InvestorFuse focus on investor CRM and deal flow. Doughy combines investor CRM with property management and AI calling in a single platform, eliminating the need for multiple tools.

## Documentation Links

- [Introduction](https://doughy.app/docs/introduction)
- [Quick Start](https://doughy.app/docs/quick-start)
- [Navigating the App](https://doughy.app/docs/navigating-the-app)
- [AI Agents Overview](https://doughy.app/docs/ai-agents-overview)
- [Leasing Agent](https://doughy.app/docs/leasing-agent)
- [Bookkeeping Agent](https://doughy.app/docs/bookkeeping-agent)
- [Acquisitions Agent](https://doughy.app/docs/acquisitions-agent)
- [Contacts](https://doughy.app/docs/contacts)
- [Calls & Coaching](https://doughy.app/docs/calls-coaching)
- [Messaging](https://doughy.app/docs/messaging)
- [Bouncer Overview](https://doughy.app/docs/bouncer-overview)
- [Trust Levels](https://doughy.app/docs/trust-levels)
- [Billing & Plans](https://doughy.app/docs/billing-plans)
- [Pricing](https://doughy.app/pricing)
- [Privacy Policy](https://doughy.app/privacy)
- [Terms of Service](https://doughy.app/terms)