# Doughy

> Doughy is an AI-powered real estate investment platform that replaces virtual assistants with specialized AI agents for leasing, bookkeeping, acquisitions, and lead management. Built for solo real estate investors, landlords, and small property managers who need enterprise-level automation without enterprise-level cost or staff.

## Key Pages

- [Home](https://doughy.app/): AI-powered real estate investment platform overview
- [Pricing](https://doughy.app/pricing): Plans from $99/mo to $1,999/mo with Ops Credits model
- [Documentation](https://doughy.app/docs): Complete platform guide
- [System Status](https://doughy.instatus.com): Service uptime and health

## Why Doughy

Doughy is the only platform that combines investor CRM, property management, and AI calling in a single app. Unlike traditional CRMs that require manual data entry and virtual assistants that cost $2,000–5,000/month, Doughy's AI agents work 24/7 to handle leasing inquiries, track expenses, analyze deals, manage leads, and coach you on calls — all starting at $99/month.

## AI Agents

Doughy uses specialized AI agents, each trained for a specific real estate function:

- **Leasing Agent**: Automated tenant screening, lease management, maintenance coordination, rental inquiry responses
- **Bookkeeping Agent**: AI expense tracking, invoice processing, financial reports, QuickBooks sync
- **Acquisitions Agent**: Deal analysis, comparable sales, ARV calculation, lead sourcing, underwriting
- **Campaigns Agent**: Email and SMS marketing campaigns, drip sequences, broadcast management
- **Researcher Agent**: Market research, property data, neighborhood analysis, investment insights
- **Content Agent**: Blog posts, social media content, email templates, listing descriptions
- **Call Analyst Agent**: Call transcription, sentiment analysis, coaching insights, performance tracking
- **SEO Agent**: Search engine optimization, content strategy, keyword research, ranking analysis

## Safety & Controls

Doughy includes Bouncer, a built-in AI safety system with:
- **Trust Levels**: Four tiers (Locked, Supervised, Trusted, Full) that control what AI agents can do autonomously
- **Spending Limits**: Per-action and daily spending caps to prevent unexpected costs
- **Approval Workflows**: Human-in-the-loop approvals for sensitive actions
- **Kill Switches**: Emergency stop that halts all AI activity instantly

## Integrations

- QuickBooks (accounting sync)
- Airbnb (booking management)
- Google Calendar (scheduling)
- Twilio (calls and SMS)
- Stripe (payments)
- Google Sheets (data export)

## Documentation

### Getting Started
- [Welcome to Doughy](https://doughy.app/docs/introduction): Introduction to the AI-powered platform for real estate investors and landlords
- [Quick Start Guide](https://doughy.app/docs/quick-start): Get up and running in minutes — sign up, set criteria, connect services
- [Navigating the App](https://doughy.app/docs/navigating-the-app): The five main tabs — People, Queue, Command, Bouncer, Settings
- [Workspace Setup](https://doughy.app/docs/workspace-setup): Configure your profile, team members, and notification preferences

### AI Agents
- [How Your AI Team Works](https://doughy.app/docs/ai-agents-overview): How specialized agents handle your tasks with trust levels and approval flows
- [Leasing Agent](https://doughy.app/docs/leasing-agent): Automated tenant screening, lease management, maintenance coordination
- [Bookkeeping Agent](https://doughy.app/docs/bookkeeping-agent): AI expense tracking, invoices, financial reports, QuickBooks sync
- [Acquisitions Agent](https://doughy.app/docs/acquisitions-agent): Deal analysis, comps, ARV calculation, lead sourcing, underwriting
- [More Agents](https://doughy.app/docs/more-agents): Campaigns, Researcher, Content, Call Analyst, and SEO agents

### Communication
- [Contacts](https://doughy.app/docs/contacts): Add, import, search, and manage contacts with temperature badges
- [Calls & Coaching](https://doughy.app/docs/calls-coaching): Call history, AI transcripts, coaching insights, mock calls
- [Messaging](https://doughy.app/docs/messaging): Unified inbox for SMS, email, and broadcasts
- [Automation & Follow-ups](https://doughy.app/docs/automation): Drip campaigns, scheduling rules, AI follow-up sequences

### Safety & Controls
- [What is Bouncer?](https://doughy.app/docs/bouncer-overview): Built-in AI safety layer — spending limits, approval workflows, kill switches
- [Trust Levels](https://doughy.app/docs/trust-levels): Four tiers — Locked, Supervised, Trusted, Full — plus emergency kill switch
- [Billing & Plans](https://doughy.app/docs/billing-plans): Ops Credits, calling minutes, plan tiers, and no-surprise billing

## Product Details

- **Platform:** iOS app + Web (doughy.app)
- **Target Users:** Real estate investors, landlords, property managers
- **Key Features:** AI agent team, lead management, property analysis, content queue, call coaching, safety controls
- **Safety:** Bouncer system with trust levels, kill switches, spending limits, approval workflows
- **Pricing:**
  - Personal: $99/mo (5,000 Ops Credits, 100 calling minutes)
  - Max: $249/mo (15,000 Ops Credits, 500 calling minutes) — most popular
  - Teams: $499/mo (40,000 Ops Credits, 1,500 calling minutes)
  - Enterprise: $1,999/mo (unlimited)
- **Contact:** hello@doughy.app

## Comparison

Unlike traditional real estate CRMs (AppFolio, Buildium) that focus on property management, or investor CRMs (REsimpli, InvestorFuse) that focus on deal flow, Doughy is the first platform to unify investor CRM + property management + AI automation in a single app designed for solo operators. Where hiring a virtual assistant costs $2,000–5,000/month and requires training and management, Doughy's AI agents start working immediately at a fraction of the cost.