Lofty is built for agents. You're probably not one.
Lofty (formerly Chime) has built an impressive CRM with IDX websites, AI assistants, and lead routing for real estate agents and teams. But if you're an investor or landlord who buys and manages properties — not sells them — Lofty's agent-centric features may not align with your workflow.
Them
AI Features
Lofty's AI assistant handles lead qualification and initial outreach for buyer/seller leads. Smart plan recommendations and behavioral scoring help agents prioritize. The AI is built for the transaction side of real estate — helping agents close deals with buyers and sellers.
Doughy
AI Features
Ten AI agents covering the full investor lifecycle: leasing, bookkeeping, deal analysis, tenant communication, marketing, and acquisitions. AI doesn't just qualify leads — it manages properties, tracks expenses, and coordinates maintenance after you close.
Them
CRM Depth
Deep CRM built for agent workflows: lead routing, team management, transaction tracking, and showing feedback. Excellent if you manage a real estate team. Less relevant if your "leads" are distressed property owners, not home buyers.
Doughy
CRM Depth
CRM designed for the investor workflow: acquisition pipeline, seller outreach, tenant management, and property operations. Your contacts are sellers, tenants, and contractors — not buyer clients looking at open houses.
Them
Communication
AI-powered texting, email drip campaigns, and power dialer built for agent outreach to buyer/seller leads. Strong omnichannel presence for the transaction-side workflow.
Doughy
Communication
AI-powered communication across SMS, email, and voice — built for investor operations. Automated lease inquiry responses, tenant follow-up, seller outreach, and maintenance coordination. Every conversation logged with full context.
Them
Website / IDX
IDX-integrated websites that generate buyer leads from property searches. This is one of Lofty's strongest features — and one that's entirely irrelevant if you're not selling properties to buyers.
Doughy
Website / IDX
No IDX websites — because investors don't need them. Instead, Doughy focuses on deal sourcing, comp analysis, and marketing your rental listings. The platform is built for finding and managing investments, not hosting open houses.
Them
Pricing
Pricing typically requires a consultation and varies by team size and feature set. Generally positioned as a mid-to-high-tier CRM solution, reflecting the breadth of agent-focused features.
Doughy
Pricing
Transparent pricing starting at $99/mo. Four published tiers, clear feature breakdowns, no sales call required. Designed for individual investors and small teams who want to know what they're paying before they commit.
The Verdict
Lofty is one of the best CRMs for real estate agents and teams — the IDX websites, AI lead qualification, and team management features are genuinely strong. But "best for agents" and "best for investors" are two very different things. If you're buying properties (not selling them for clients), managing tenants (not managing buyer leads), and tracking rental income (not commission splits), Lofty's strengths don't align with your needs. Doughy is purpose-built for the investor and landlord workflow — from deal sourcing through years of property management.
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See Also
All competitor information is based on publicly available data as of April 2026. Trademarks belong to their respective owners. Doughy is not affiliated with or endorsed by any competitor mentioned on this page.