How does Doughy pricing work for a brokerage with 20+ agents?

Doughy doesn't charge per-agent licensing fees that punish you for growing. Brokerage plans are designed to scale with you — not against you. Contact us for volume pricing, but the short version is: adding your next agent shouldn't cost as much as their first month's desk fee.

Can we white-label or brand the AI communications?

That's the plan. White-label branding is coming — your clients will interact with your brand, not ours. Reach out and we'll keep you in the loop on timing.

How do we maintain visibility across all agent activity?

The broker dashboard gives you real-time visibility into every agent's pipeline, response times, follow-up rates, and deal velocity. You see who's thriving and who needs support — without hovering over shoulders or asking for weekly reports that nobody wants to write.

Does Doughy integrate with our existing MLS tools?

Doughy is built to work with the data sources your agents already rely on. Comp data, property records, and market analytics flow into the platform so your agents don't need to switch between tools. We're actively expanding integration depth — reach out to confirm compatibility with your specific MLS.

Give every agent an AI team. Without the payroll.

Your brokerage runs on relationships. Doughy makes sure no relationship falls through the cracks by giving every agent AI-powered follow-up, analysis, and communication tools.

A Day With Doughy

See what changes when your AI team handles the operations.

Without Doughy

TIME

With Doughy

7:00 AM

A website lead came in at 6:15 AM. It's sitting in a shared inbox. No agent will see it until they check email around 10. By then, the lead already talked to two other brokerages who responded instantly.

Doughy responded in 43 seconds with a personalized message, qualified the lead, and routed them to the right agent. By 7 AM, the lead has a showing scheduled for this afternoon.

A website lead came in at 6:15 AM. It's sitting in a shared inbox. No agent will see it until they check email around 10. By then, the lead already talked to two other brokerages who responded instantly.

7:00 AM

Doughy responded in 43 seconds with a personalized message, qualified the lead, and routed them to the right agent. By 7 AM, the lead has a showing scheduled for this afternoon.

9:30 AM

Your newest agent has a listing presentation at 11. They're struggling to pull together comps — switching between MLS, public records, and a spreadsheet template your top producer made three years ago. The result looks amateur.

The new agent asked Doughy for a comp analysis. In minutes, they have an institutional-quality report with recent sales, market trends, and pricing recommendations — the same caliber your top producer delivers.

Your newest agent has a listing presentation at 11. They're struggling to pull together comps — switching between MLS, public records, and a spreadsheet template your top producer made three years ago. The result looks amateur.

9:30 AM

The new agent asked Doughy for a comp analysis. In minutes, they have an institutional-quality report with recent sales, market trends, and pricing recommendations — the same caliber your top producer delivers.

11:00 AM

Your weekly pipeline meeting. "How many active leads do you have?" Agents check their phones, guess at numbers, and give you inconsistent updates. You have zero real visibility into where the brokerage actually stands.

You pull up the centralized dashboard. Every agent's pipeline, response times, conversion rates, and deal stages — live. The meeting focuses on strategy, not status updates. You actually know what's happening.

Your weekly pipeline meeting. "How many active leads do you have?" Agents check their phones, guess at numbers, and give you inconsistent updates. You have zero real visibility into where the brokerage actually stands.

11:00 AM

You pull up the centralized dashboard. Every agent's pipeline, response times, conversion rates, and deal stages — live. The meeting focuses on strategy, not status updates. You actually know what's happening.

2:00 PM

New hire starts today. You hand them logins for the CRM, the dialer, the marketing tool, the comp platform, and the transaction management system. Five tools, five trainings, five subscriptions. They'll be productive in about two months.

New hire logs into Doughy. One platform, one training. AI assists them with comps, follow-ups, and communication from day one. They're productive this week because the AI fills every knowledge gap.

New hire starts today. You hand them logins for the CRM, the dialer, the marketing tool, the comp platform, and the transaction management system. Five tools, five trainings, five subscriptions. They'll be productive in about two months.

2:00 PM

New hire logs into Doughy. One platform, one training. AI assists them with comps, follow-ups, and communication from day one. They're productive this week because the AI fills every knowledge gap.

5:00 PM

You're reviewing the monthly tech bill. CRM: $50/agent. Dialer: $30/agent. Marketing: $25/agent. Comp tool: $40/agent. Transaction management: $35/agent. With 15 agents, you're spending $2,700/month on tools alone — and half of them are underused.

One platform, one price. Every agent gets comps, pipeline management, marketing, and multi-channel communication (SMS/email) — without per-agent licensing that scales your costs faster than your revenue.

You're reviewing the monthly tech bill. CRM: $50/agent. Dialer: $30/agent. Marketing: $25/agent. Comp tool: $40/agent. Transaction management: $35/agent. With 15 agents, you're spending $2,700/month on tools alone — and half of them are underused.

5:00 PM

One platform, one price. Every agent gets comps, pipeline management, marketing, and multi-channel communication (SMS/email) — without per-agent licensing that scales your costs faster than your revenue.