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Every lead you don't follow up with in 5 minutes is someone else's commission.

You're great at closing. But you can't close what you never get to. Between showings, open houses, and client calls, your pipeline leaks leads every day. Doughy's AI team works your pipeline 24/7 — qualifying leads, booking appointments, and keeping clients engaged while you do what you do best.

Sound familiar?

xLeads come in while you're at a showing and go cold before you can respond
xFollow-up sequences fall apart because you're too busy closing current deals
xYou spend hours on admin instead of face-to-face with clients
xMarketing is inconsistent — you post when you remember, which isn't often
xYour CRM is a graveyard of contacts you meant to call back

An AI team that never stops working your pipeline

Doughy gives real estate agents an AI back-office that handles the work between human conversations: instant lead response, automated follow-up sequences, appointment scheduling, and marketing. You focus on relationships and closings — AI handles the pipeline grunt work.

What you get

+Instant AI lead response via SMS, email, and voice
+Automated follow-up sequences that adapt to client behavior
+AI-powered appointment scheduling around your calendar
+Consistent marketing content and social media assistance
+Centralized client communication history across all channels

A Day With Doughy

See what changes when your AI team handles the operations.

8:00 AM

You check your phone and see 6 new leads from overnight — Zillow, your website, and a referral. You start calling but only reach 2. The other 4 go into a "call back later" mental note that never happens.

Doughy responded to all 6 leads within seconds of inquiry. By 8 AM, 3 are qualified and have showings scheduled. 2 aren't ready yet but are in a nurture sequence. 1 was a tire-kicker. You start your day with a warm pipeline instead of a cold call list.

10:30 AM

You're driving between showings and a new lead calls. You can't answer — you're on the highway. They leave a voicemail you'll listen to at lunch. By then, they've already talked to 3 other agents.

Doughy's AI answered the call, had a natural conversation about what the buyer is looking for, qualified their budget and timeline, and booked a showing for Thursday. You got a text summary at the next red light.

1:00 PM

Lunch break? No — you're updating your CRM, entering showing notes, and trying to remember what that buyer from last week said about their pre-approval. Your CRM has 200 contacts and you haven't touched 180 of them in months.

Doughy logs every interaction automatically. Showing notes, call summaries, client preferences — all captured. Your 200 contacts are being nurtured by AI based on where they are in their journey. The hot ones surface to the top.

4:00 PM

You meant to post on social media this week. You haven't. Your last post was 3 weeks ago. You know consistent marketing matters but there's literally no time between showings, paperwork, and client calls.

Doughy's marketing agent has been posting market updates, new listing highlights, and neighborhood insights on schedule. Your social presence stays active and professional without you touching it.

9:00 PM

You're finally home but your phone keeps buzzing. A buyer wants to know if the house on Oak Street is still available. A seller wants a market update. You answer because if you don't, someone else will.

Doughy handled both conversations. The buyer got listing details and a showing option. The seller got a personalized market update. You spent the evening with your family and caught up on the summaries before bed.

Your AI Team at Work

AI Assistant

Responds to leads faster than any human can

Engages new leads within seconds via text, email, or voice. Asks qualifying questions, answers property inquiries, and books appointments — all while sounding natural and professional. Speed-to-lead drops from hours to under a minute.

Marketing Agent

Keeps your brand visible without the grind

Creates and schedules market updates, listing promotions, and neighborhood content. Maintains consistent social media presence so your sphere of influence stays warm — even during your busiest weeks.

Call Analyst

Turns every call into actionable intelligence

Reviews your client calls, captures key details (budget, timeline, preferences, objections), and updates your CRM automatically. No more post-call note-taking. Every insight is logged and searchable.

Leasing Agent

Manages your rental listings alongside sales

If you manage rental listings for investor clients, the leasing agent handles tenant inquiries, pre-qualification, and showing scheduling — freeing you to focus on your sales pipeline.

Common Questions

See all FAQs →

Learn More

Documentation

How Your AI Team Works

Understand how your AI agents coordinate across lead gen, follow-up, and ops.

Automation & Follow-ups

Set up AI-powered follow-up sequences that close more deals.

See How We Compare

Doughy vs. DIY Automation

Replace your fragile Zapier stack with purpose-built AI.

Doughy vs. Spreadsheets

Your spreadsheet CRM is costing you commissions.

Ready to get your time back?

Join the waitlist and be first in line.