Everything your real estate business needs. Nothing it doesn't.
Doughy replaces the ten-odd disconnected tools you're juggling with one AI-powered platform where everything talks to everything else.
Your AI Assistant
Your AI assistant works leasing, bookkeeping and outreach through its own tools, around the clock, and drafts everything for your approval. Specialist agents for leasing, books, marketing and deal analysis are on the way.
- Replies to inquiries forwarded from the supported listing sites, drafted for your approval
- Tracks rent and income, and flags late payments
- Specialist agents for leasing, books and deal analysis are on the way
- Call review and coaching arrive with AI calling
Unified Communication
Every message, email, and chat lives in one place. Your AI agents draft the reply the moment a message lands — even while you sleep.
- Email and SMS drafting live now — sending arrives next, with SMS waiting on carrier approval and AI voice calling to follow
- SMS and email sequences that adapt to responses — drafting today, sending when carrier approval lands
- Multi-channel inbox — no more app switching
- Full conversation history per contact
Deal Pipeline to Property Management
Built for people who invest AND manage. Your deal pipeline flows directly into property management without switching tools.
- Lead capture to closing in one workflow
- Deals and properties linked in one system — no re-entry
- Applicant matching against your own criteria — you make every call
- Portfolio overview across all your properties
Safety Controls
Your AI team is powerful — and one rule keeps it safe. Anything that leaves your workspace waits for you, unless you grant a lead-reply lease. Every account.
- Messages, calls, listings and spending all held for your approval
- Kill switch stops every agent instantly
- Daily spend and call limits cap what your agents can cost
- Full audit trail of every AI decision
How Doughy's AI actually works
One team. Shared context. Coordinated handoffs. Nothing reaches the outside world without your say-so. Not siloed chatbots pretending to be AI.
Your portfolio
Properties, tenants, deals, and books
Your AI team
Dispatch
Routes every request
Leasing
Matching & tours
Bookkeeper
Rent & expenses
Marketing
Listings & campaigns
Acquisitions
Deal analysis & underwriting
Your approvalThe safety layer
Everything headed for the outside world stops here and waits for you, bar a lead-reply lease you grant
The cost of chaos vs. Doughy
Replace 12+ subscriptions and a VA with one platform that does it all.
The status quo
Illustrative monthly burn- CRM$99/mo
- Dialer$65/mo
- SMS$49/mo
- Email$30/mo
- Website$39/mo
- Accounting$55/mo
- PM software$99/mo
- Data / comps$99/mo
- Skip trace$79/mo
- Scheduling$12/mo
- Marketing$49/mo
- A virtual assistant$1,500/mo
12+ apps. 1 stressed human. Nothing talks to anything else.
Doughy
One subscriptionDoughy Platform
CRM + PM + AI team, all-in-one
AI Operations
24/7, AI usage on every plan
Trust Controls
You stay in charge
AI CallingComing soon
Plan minutes included the day voice goes live
1 app. 1 login. 1 bill.
Same Day. Two Realities.
A real estate investor manages 8 rentals and an active deal pipeline. Here's what their day looks like.
Alarm goes off. Check 4 apps for overnight messages — tenant complaint in PM app, seller callback missed in CRM, VA texted they're sick.
Wake up to a Doughy morning briefing. The tenant complaint has a reply drafted, the seller callback is logged with its source, and today's follow-ups are queued for your OK.
Scramble to return seller's call before they go cold. Can't find their info — it's in the CRM but the notes are in a spreadsheet. Copy-paste between 3 tabs.
Review Doughy's summary from last night's seller follow-up. Lead is warm, appointment is set for tomorrow. Context and the comps you brought are already laid out.
Tenant texts about broken AC. Log into PM software, create ticket, search for HVAC vendor in contacts (different app), call vendor, get quote, text tenant back. 45 minutes gone.
Tenant reported AC issue via Doughy. AI triaged the request, drafted the request to your preferred vendor, and is waiting for your one-tap approval. Total time: 30 seconds.
Cold call block. Open dialer app, pull list from skip trace tool (different login), start calling. No context on who's been contacted before — accidentally call someone your VA already spoke to.
Today's follow-up emails went out on your OK, worked from your smart call list. Three replies came in — each logged against its contact, ready for your next step. AI calling rolls out in stages after early access opens.
Lunch? Maybe. Eating while entering a new lead into the CRM, updating the pipeline spreadsheet, and texting the VA instructions for afternoon follow-ups. Nothing syncs.
Actual lunch break. An inquiry arrived from one of the listing sites, and the reply is drafted and waiting for your approval.
Property showing at 2pm. Drive there, show the unit, drive back. Meanwhile 3 leads went cold because nobody followed up. The VA is still out sick.
Same property showing. But while you're away, follow-ups are drafted for new leads and answers are queued for tenant questions. Nothing falls through.
Back at desk. Spend 2 hours on "admin" — updating CRM, reconciling rental income in accounting app, writing follow-up emails, checking that Zapier didn't break again (it did).
Check your Doughy dashboard. Today's metrics: 3 new leads captured, 1 maintenance resolved, rent recorded against 6 units, 2 appointments set for tomorrow. You clear the day's queued follow-ups with one tap.
7pm. Still working. Need to pull together a rental comp analysis for a potential acquisition. Open Zillow, Redfin, a spreadsheet, and the county assessor site. This will take hours.
Done for the day. Tomorrow's follow-ups are drafted and waiting for your approval. Time to actually enjoy your evening.
11pm. Finally closing the laptop. Realized you forgot to follow up with the hot lead from this morning. Too late now. Add it to tomorrow's growing to-do list.
Been asleep since 10pm. Doughy doesn't sleep — it's triaging the night's messages, drafting the replies you'll approve with coffee, and prepping your morning briefing.
Same 24 Hours. Wildly Different Results.
One landlord is drowning. The other is building an empire.
See it in action.
Join the waitlist and be first to experience the future of real estate operations.