Stessa tracks your properties. Doughy runs your business.
Stessa (by Roofstock) is a solid free tool for tracking rental property finances. But once you need to grow your portfolio, automate leasing, or get AI-powered insights, Stessa's simplicity becomes its limitation. It watches your numbers — it doesn't move them.
Them
Target User
Designed for passive landlords and buy-and-hold investors who want a clean, free dashboard to track rental income, expenses, and net cash flow. Great for monitoring — less so for active management.
Doughy
Target User
Built for investors and landlords who actively manage and grow their portfolios. Whether you're acquiring new deals, managing tenants, or scaling operations, Doughy's AI agents handle the work, not just the reporting.
Them
Financial Tracking
Automatic transaction imports from linked bank accounts, one-click categorization, and tax-ready reports. Stessa shines at making bookkeeping approachable for new landlords. Clean, simple, and genuinely useful for what it does.
Doughy
Financial Tracking
AI-powered bookkeeper that categorizes transactions, tracks income across properties, and flags anomalies. Syncs with QuickBooks and goes beyond tracking — providing insights on cash-on-cash returns, expense trends, and portfolio performance over time.
Them
AI Capabilities
Stessa focuses on data organization and reporting. There are no AI agents for communication, deal analysis, or leasing automation. The platform is a dashboard, not an operations layer.
Doughy
AI Capabilities
Ten AI agents handle leasing inquiries, lead qualification, bookkeeping, deal analysis, marketing, and tenant communication. AI doesn't just show you data — it acts on your behalf, 24/7.
Them
Growth Tools
Stessa is a monitoring tool. When you want to find your next deal, analyze comps, reach out to sellers, or automate lead follow-up, you'll need separate platforms. There's no acquisition pipeline or CRM.
Doughy
Growth Tools
Full acquisition-to-management lifecycle. AI-powered comps, lead qualification, automated outreach, deal scoring, and pipeline management — then seamless transition to property management after closing.
Them
Pricing
Free tier covers the basics and is genuinely useful. Stessa Pro adds deeper tax reporting and rent analysis for around $12/mo. Hard to argue with the price — the question is whether "free" is enough for what you actually need.
Doughy
Pricing
Starting at $99/mo with an AI leasing agent included. More expensive than free, obviously — but the comparison isn't "free vs. $99." It's "free tracking tool + $150 CRM + $80 dialer + VA costs" vs. one platform that replaces the stack.
The Verdict
Stessa is one of the best free tools for landlords — and we mean that. If you own a few rentals and just want to see your cash flow without paying for software, Stessa is a smart choice. But Stessa is a dashboard, not a business engine. It doesn't find deals, follow up with leads, respond to tenants, or manage your leasing pipeline. Doughy does all of that with AI agents included in every plan. If your portfolio is growing and you need more than a rearview mirror, that's where Doughy steps in.
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See Also
All competitor information is based on publicly available data as of April 2026. Trademarks belong to their respective owners. Doughy is not affiliated with or endorsed by any competitor mentioned on this page.