SMS Consent & Compliance Flow
Doughy by Secondly Homes — How SMS consent is collected, disclosed, and enforced.
Doughy is owned and operated by Secondly Homes LLC. Secondly Homes also lists its own homes on the rental site, alongside other owners'.
How a consumer opts in
Anyone can open this form with no account and no sign-in, and send a message about a home. The SMS box is unticked, is optional, and the form sends without it.
https://rent.doughy.app/contact
Mobile number (optional)
I agree to receive text messages from Doughy by Secondly Homes about this inquiry and the listing at the phone number above. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, HELP for help. See our Privacy Policy and SMS Terms. (Optional)
The box is shown unticked because that is how it is shown to the consumer: it is never pre-ticked, on any form, and no form requires it to be ticked before it can be submitted.
Every way consent is given
- Public web form, no account needed. At rent.doughy.app/contact. Below the phone field is an optional unticked checkbox carrying the sentence shown above. Its links go to the privacy policy and SMS terms below; the form submits either way.
- The same checkbox on our other forms. Unticked and optional, on each listing's “Ask a question” and “Request a tour” forms and on our pre-application and application forms. Same sentence; only the act it names changes, to “this tour request” or “this application”. The two listing forms and the application form carry a SECOND, separate, unticked box for phone calls, with its own sentence and its own recorded consent — no texting box anywhere asks about calls. The table above shows each one exactly.
- Conversational. Where a person texts or calls one of our numbers first, we reply in that same thread. The first reply identifies the business as “Doughy by Secondly Homes” and carries “Reply STOP to opt out”. Consent here is the recipient's own inbound message; we send no automated or promotional message on this basis.
- Business-recorded permission. A Doughy user may text a contact who gave that user permission in person, by phone or in writing. Before any automated or AI-composed message is sent to that contact, the user records the permission in the product: who gave it, when and in which form. This is also how a tenant is covered: there is no SMS consent line in any of our leases, and signing one is not treated as agreement to be texted.
- Vendor / contractor dispatch. Where a property owner using Doughy dispatches a maintenance job to a contractor they have engaged, we text that contractor the job details at the number the owner holds for them, on the owner's instruction, so the contractor can confirm availability. These are transactional messages within an existing business relationship between the owner and the contractor, sent only when a job is dispatched.
These rules apply to all five methods above. No automated or AI-composed message is sent to a number without a recorded consent, or where consent has been withdrawn or has expired, or where the person has opted out. The one exception is a message a Doughy user writes and sends themselves, one to one, to a contact they already deal with — the same thing they could type from their own phone, and the platform records it as such. A withdrawal or an opt-out stops those too, immediately and permanently for that number. Message frequency varies with account activity. Message and data rates may apply. Help: hello@doughy.app or (703) 679-8951. No marketing or promotional messages are sent under this campaign.
There are five web forms in total, each with the same unticked, optional box. The form above is the public one. The other four sit on every listing and behind a free account, which is why this page shows the public one: it can be opened and read without signing up. Two of the five ask about calls as well as texts, and the table says which, and what a tick on each one actually covers.
| Form | The sentence beside the box | A tick covers |
|---|---|---|
| Contact formrent.doughy.app/contact — public, no account | I agree to receive text messages from Doughy by Secondly Homes about this inquiry and the listing at the phone number above. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, HELP for help. See our Privacy Policy and SMS Terms. (Optional) | Text messages only |
| Listing inquiryOn every listing, behind a free account | I agree to receive text messages from Doughy by Secondly Homes about this inquiry and the listing at the phone number above. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, HELP for help. See our Privacy Policy and SMS Terms. (Optional)Second, separate boxI agree to receive phone calls from Doughy by Secondly Homes about this inquiry and the listing at the phone number above, including calls placed or assisted by an automated or AI-generated voice. Tell us to stop calling at any time and we will. (Optional) | Text messages; a SEPARATE optional box for phone calls |
| Tour requestOn every listing, behind a free account | I agree to receive text messages from Doughy by Secondly Homes about this tour request and the listing at the phone number above. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, HELP for help. See our Privacy Policy and SMS Terms. (Optional)Second, separate boxI agree to receive phone calls from Doughy by Secondly Homes about this tour request and the listing at the phone number above, including calls placed or assisted by an automated or AI-generated voice. Tell us to stop calling at any time and we will. (Optional) | Text messages; a SEPARATE optional box for phone calls |
| Pre-applicationOn every listing, behind a free account | I agree to receive text messages from Doughy by Secondly Homes about this application and the listing for <that listing> at the phone number above. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, HELP for help. See our Privacy Policy and SMS Terms. (Optional) | Text messages only |
| ApplicationOn every listing, behind a free account | I agree to receive text messages from Doughy by Secondly Homes about this application and the listing for <that listing> at the phone number above. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, HELP for help. See our Privacy Policy and SMS Terms. (Optional) | Text messages only |
The steps below show what happens after someone opts in.
By adding a phone number, you confirm you have this contact's permission to text them via Doughy by Secondly Homes. Msg frequency varies based on account activity. Msg & data rates may apply. Recipients get opt-out instructions (STOP to cancel) on first contact and at least once a month thereafter. See Privacy Policy at doughy.app/privacy.
Step 1: In-App SMS Consent Disclosure
When a user adds a contact with a phone number, the consent disclosure appears below the phone field.
Compliance Summary
- Consent is never a condition of anything. No form requires the box to be ticked before it can be submitted, and nothing is for sale on the page that collects it.
- First outbound SMS to every new recipient includes: brand identification ("Doughy by Secondly Homes"), data rates notice, and opt-out instructions.
- STOP and START keywords are handled automatically at the platform level, in any capitalization and with or without punctuation.
- HELP gets our support details straight back. That reply is a fixed text the system sends by itself, not something the AI composes and not something it may vary — the carriers require it, so nothing waits for a person. It is also filed in our own message thread for that person, so we can see the question was asked. Support contact details appear in the footer of the first message to every recipient and on this page: hello@doughy.app or (703) 679-8951.
- Opted-out contacts are blocked from receiving further messages. Every outbound message is checked against the opt-out list before it can send.
- Message and data rates may apply. Message frequency varies based on account activity and user-initiated actions.
- Full SMS practices detailed in our Privacy Policy (Section 5) and Terms of Service (Section 4).