Getting Started
Welcome to Doughy
Doughy gives real estate investors and landlords something that used to require a full staff: a team of AI agents that handle leasing, bookkeeping, acquisitions, marketing, research, and more — around the clock, at a fraction of the cost.
What Doughy Does
Instead of hiring individual virtual assistants or juggling a dozen SaaS tools, you get a coordinated team of specialized AI agents that work together inside one platform. Each agent is trained for a specific part of your business:
•Leasing — matches leads against your criteria, manages leases, coordinates maintenance, schedules showings
•Bookkeeping — tracks rent and income, flags late payers, drafts reminders and monthly summaries
•Acquisitions — analyzes deals from the comps you bring, calculates ARV, builds underwriting packages
•Campaigns — writes email and SMS drip sequences for your contact lists; sending rolls out with early access
•Research — gathers market data, comparable properties, and neighborhood insights
•Content — drafts blog posts, social media updates, and newsletters
•Call Analyst — reviews call recordings, provides coaching insights, suggests follow-ups
•SEO — optimizes your web presence with keyword strategies and content recommendations
Your agents don't act on their own. Anything that leaves your workspace waits for you — anything sent to another person, and anything that spends your money. The rest of the work, the part that stays inside your workspace, runs the moment it's ready.
A Day With Doughy
Here's what a typical morning looks like after setup:
1.You open Doughy and see 3 items waiting for you — a drafted follow-up email to a seller lead, a maintenance work order, and a monthly income summary
2.You tweak the email and send it, approve the work order, and download the summary
3.Your Acquisitions Agent flags a new lead matching your criteria — a distressed duplex in your target zip code — with comps, ARV estimate, and the max offer your own rule allows
4.You say "Schedule a showing for Thursday at 2pm" and it's done
Total time: about 4 minutes. Your AI team handled the research, drafting, and scheduling. You just made the decisions.
Who It's For
•Solo investors managing a handful of rental properties or flipping houses
•Growing portfolios that need automation to scale without adding headcount
•Landlords tired of juggling maintenance requests, rent collection, and tenant communication
•Wholesalers who need fast lead follow-up and deal analysis
•Investment teams that want shared pipelines with clear approvals
Core Principles
•You stay in control. Anything headed out of your workspace holds for your approval, and the kill switch stops everything instantly.
•No surprise bills. Ops Credits pool all AI usage into one predictable number. When credits run out, agents pause — they don't charge extra.
•Privacy first. Each workspace is fully isolated. Your data is never shared across accounts or used to train AI models.
Next Steps
Head to the Quick Start Guide to set up your account and see your first AI draft in under five minutes.